DS asked:
To elaborate: Shops like Fresh and Wild (in the UK), Whole Foods Market (just opened in UK) and independent organic food retailers sell really nice food at obscenely high prices.
To elaborate: Shops like Fresh and Wild (in the UK), Whole Foods Market (just opened in UK) and independent organic food retailers sell really nice food at obscenely high prices.
Would they be justified in saying that good food just costs that much?
Or are they deliberately going for the ethical dollar, knowing it’s a big dollar, and that affluent consumers are willing to provide them with extra high profit levels in order to pay for tasty, healthy and allegedly ethical food?
Gary H: Selling a new item increases *overall* profits because you have a new thing to sell.
What I want to know is if that margins on organic food are particularly big, and if retailers *choose* to market them as a ‘premium’ product (with the intention of making more profit, like you said), or if they just *are*, by their nature, very expensive.