Computations for both Gross Profit on Sales and Contribution Margin?



Can anyone give specific benefits to be derived from Gross Profit on Sales as opposed to Contribution Margin?

What are the shortcomings, if any?

One Response to “Computations for both Gross Profit on Sales and Contribution Margin?”

  1. If a company does comparisons of their current gross profit with their past amounts and rates and with those in the industry it can indicate the effectiveness of a company’s purchasing and pricing policies. The shortcomings would be that gross profit only represents the merchandising profit of a company. It is not a measure of the overall profit of a company because operating expenses haven’t been deducted.

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